Project Objectives

1. Identify what are the recycling messages counties communicate to citizens and how have they changed.

  • Identify and measure the extent of changes in the use of social media, languages, recycling information, slogans, and so forth in each FL county government website from 2016 through 2019.
     
  • Identify and measure communication efforts focus on items that have high recycling potentials such as clean cardboard and office paper, steel and aluminum cans and certain plastics.
     
  • Identify the extent to which the content of messages includes themes of recent Florida DEP information campaigns.
     
  • Identify and measure the extent to which messages in 2020 reflect the content found effective in the focus group studies conducted by Dr. Krieger’s University of Florida research team.
     
  • Identify and measure the extent to which messages in 2019 reflect the content perceived effective in a survey study conducted by Feiock and Ki’s FSU research team.

2. Identify and measure the extent to which residents have been exposed to and effectively recall recycling messages.

3. Examine what are the recycling perceptions and behaviors of residents including:

  • How frequently do residents recycle?
     
  • What are their motivations for recycling?
     
  • What specific materials do they recycle? 
     
  • Do they recycle plastic bags or materials that might contaminate?

4. Test an explanatory model of differences in individual recycling behavior based on geography. demographics, neighborhood characteristics, motivations, etc.

5. Investigate correlations of specific messages communicated by counties and residents recycling behaviors

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